For the Texas Women Songwriters Festival in Lockhart, I crafted a visual identity that harmonized the town’s rustic charm with the festival’s contemporary brand. My designs drew inspiration from Lockhart’s setting, and translated them into digital and print materials that felt both nostalgic and fresh. While staying true to the established branding, I incorporated Texas-inspired elements that honored the venue’s character and the spirit of women-led storytelling. From promotional graphics to event signage, each piece aimed to celebrate creativity, community, and the unique cultural flair that makes Lockhart the perfect festival backdrop.
