LBJSC TAKEOVER

For the LBJ Student Center's annual Takeover event, I led art direction for social media marketing and design, crafting a bold, energetic visual identity that reflected the spirit of the event. I oversaw the creative process from concept to execution—developing graphics, coordinating with student designers, and ensuring brand consistency across all platforms. My direction shaped a cohesive campaign that boosted engagement and visibility, including dynamic visuals for Instagram, TikTok, and digital signage. Through strategic storytelling and vibrant design, we created a unified experience that captured the excitement of Takeover and resonated with the campus community.