Total Eclipse of the Heart of Texas was a once-in-a-lifetime celebration that brought the San Marcos community together under one unforgettable sky. With a 94% viewing success rate, the event drew eclipse chasers from far beyond the Texas State campus. I oversaw a bold, branded visual identity—from custom LBJ Student Center eclipse glasses to vibrant signage and themed snacks that added to the cosmic energy. Open to all, the event transformed the LBJSC into a welcoming hub for awe and connection as the eclipse passed overhead.
